Designed a standout social food app with a fun, user-friendly interface and Instagram API integration, ensuring easy and enjoyable user engagement.

SUMMARY

Gained competitive research insights and identified a moodboard to guide the creation of low and high fidelity wireframes, followed by comprehensive prototyping. Leveraged geolocation to significantly enhance the user experience and pinpointed key areas to integrate engaging features. The result is a visually appealing interface tailored to food lovers' needs, ensuring the app stands out in the market.

ROLES

Research

User Experience

UI Design

TOOLS

Figma

HeyCollab

RESPONSIBILITIES

Competitive Research

Moodboard

High Fidelity Wireframes

User Interface

Prototype

CHALLENGE

The challenge was to design an app that not only facilitated users in discovering excellent dining options but also fostered regular interaction, easy social sharing via Instagram API, and a sense of community among users, aiming to transcend the role of a conventional food venue review platform and stand out as a vibrant social hub for food enthusiasts.

SOLUTION

The solution involved leveraging geolocation to personalize dining experiences, enabling users to discover nearby venues easily. Additionally, encouraging users to plan dining adventures by building boards for trips, date nights, and other occasions fostered engagement and community interaction. Incorporating social events hosted at local food venues further enhanced the app's vibrancy, making it a lively and enjoyable hub for food lovers everywhere; with seamless social sharing facilitated through integration of the Instagram API.

THE PROCESS

1

COMPETITIVE RESEARCH

Conducting competitive research for a social food app involved analyzing existing platforms to identify market trends, user preferences, and areas for innovation.

Social App Research2.png
Social App Research1.png
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2

MOODBOARD

Establishing a moodboard that is fun and engaging for food enthusiasts involved curating a vibrant collection of imagery, color schemes, and design elements inspired by culinary delights and social dining experiences.

3

USER EXPERIENCE

Designing the user experience focused on crafting an intuitive interface, prioritizing ease of use and a visually appealing layout. The wireframes incorporated diverse categories, personalized suggestions, and interactive features to encourage user engagement, ensuring a seamless experience tailored to meet the needs and preferences of food enthusiasts.

  • Splash

  • Sign Up

  • Onboarding: Connect Instagram

  • Onboarding: Personalize Dashboard

  • Onboarding: Geolocation

  • Onboarding: Username | Profile Image

  • Authenticated Landing: 1 of 3

  • Authenticated Landing: 2 of 3

  • Authenticated Landing: 3 of 3

  • Venue Page: 1 of 2

  • Venue Page: 2 of 2

4

USER INTERFACE

Designing the fun and vibrant user interface for this app involved integrating lively colors, engaging graphics, and intuitive navigation elements to create an enjoyable and visually stimulating experience. The interface was crafted to evoke excitement and enthusiasm, while also ensuring ease of use and accessibility for users, making it an inviting platform for food enthusiasts to explore and engage with.

  • Splash

  • Sign Up

  • Onboarding: Connect Instagram

  • Onboarding: Personalize Dashboard

  • Onboarding: Geolocation

  • Onboarding: Username | Profile Image

  • Authenticated Landing: 1 of 3

  • Authenticated Landing: 2 of 3

  • Authenticated Landing: 3 of 3

  • Venue Page: 1 of 2

  • Venue Page: 2 of 2